Innovative Remarkability
We all want to be good at what we do. Some of us strive to be the best. But what if our goals were loftier? Not better. Not the best. What if we strived for innovative remarkability? Being the best is doing it better than others. Innovative remarkability is more. It’s doing it different, accomplishing what can’t be […]
Costco Soars by Breaking Rules
Would you have bet on Costco? Dank atmosphere. Limited selection. Wooden pallets. Pay an annual fee for the privilege of shopping. It’s contrary to every established rule of retail. Yet it worked! Costco now has 770 stores, 245,000 employees and $140 billion in sales. The secret to its success? Breaking the rules. The inspiration for Costco […]