Guy: Hey honey, I have something important to tell you. Want to know?
Girl: Of course!
Guy: Remember when you told me about the guy who never opened your car door?
Girl: Yes, it was embarrassing, particularly when we went out to dinner with my parents.
Guy: Have you noticed how I always open your car door, making sure your dress is tucked in before I close it?
Girl: Yes sweetie, you make me feel very, very special. My parents have even commented on what a gentleman you are!
Guy: Can you see how, like when I open your car door, I try to make you feel special every single day?
Girl: Yes I do, and I appreciate it every single day.
Guy: Remember last weekend when we had dinner with my parents and they told you how they taught me the importance of honoring women?
Girl: Yes, I wish all parents would do that with their sons.
Guy: You’re right. Some of my friends feel like girls are lucky to have them. I believe in a quote I once heard: “When you mistreat a woman you give up the right to be treated like a man.”
Girl: Wow, that’s so true. I’ve never heard that.
Guy: Sweetie, have you ever heard the saying, “Treat her like you’re still trying to win her, and you’ll never lose her”?
Girl: What a lovely way for a man to think about the woman he loves!
Guy: (As he drops to one knee and pulls out a ring.)
Darling, any man can open a car door, treat a woman right on a date, even make her feel special during a courtship.But a real man makes his woman feel special for eternity.
In the words of Lana Del Ray, “When someone else’s happiness is your happiness, that is love.”
Sweetie, I love you. Your happiness is my happiness. I will make you feel like a queen for eternity. Will you marry me?
* * *
The perfect proposal? Likely not. But it contained four powerful packaging techniques that will help you make your points more compellingly.
Create Curiosity – Before you make a point, say something that makes the other person more interested in hearing it. (“Hey honey, I have something important to tell you. Want to know?”)
Present Comparatively– Make your point in the comparative, contrasting your product, service, or husbandly qualities to your competition. (“Remember the guy who never opened your car door? Have you noticed how I always open the car door…?”)
Request Affirmation – Ask the other party to acknowledge that what you offer is clearly better for them than what your competitors offer. (“Can you see how I try to make you feel special every single day?”)
Validate Historically– After the other party acknowledges that what you have is better for them, provide an example from the past that reaffirms they are right. (“Remember last weekend when we had dinner with my parents and they told you how they taught me the importance of honoring women?”)
Years ago I developed this “4-Point Packaging Technique” to help my real estate agents present special features of homes in a more compelling way. It works in most any situation, from selling a product to describing a service to proposing a marriage.
So when you want someone to see it your way, package your points my four ways.
And for the girl you adore, open her door!
